Who would be the audience for your media product?
Who and why:
- Both males and females because the film includes both genders which allows the audience to relate to the characters. However, there’s more females (with a range of personalities) so the film appeals more to a female audience due to them having a range of people to relate to.
- British because it's set in England in a rural area with British characters. This means the British will understand the characters and connect with them, and also relate to the environment they’re in. It also has pessimistic views which is a British trait, this will allow the British to engage with the film and understand the humour.
- The younger generation (teens and young adults) because most of the characters are young which will allow the audience to relate to them.
Audiences habits and lifestyle:
- The target audience will enjoy the company of their friends. This being because the film is about a group of people with a friendship that develops throughout the story, this means it will be more relatable to an audience of this nature.
- Once we got a draft of the storyline, we handed out questionnaires to our target audience and to a few people of older ages. This allowed us to understand our target audiences preferences and include them into our film and also understand what other audiences preferences are.
- Our results from our questionanire clearly show that teenages and adults is our target audience, from this we made sure to aim our entire film at this age group. We did this by having intense themes in it (about devestation) that an audience in this age group would understand and enjoy.
- We also researched into similar films to see how they appealed to their target audience. This allowed us to see what genre conventions, iconography and other aspects in the films were used to appeal to their target audience which helped us in targeting our audience.
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