Evaluation: Question 4 - Who would be the audience for your media product?

Who would be the audience for your media product?

We aimed to attract a wide demographic, specifically a young adult audience, whose lifestyles would match with the pre-disaster habits of the main characters thus making them more relatable to students. However, the fifteen age rating meant that our film could also be enjoyed by people of older ages who might be drawn to Full House because of it's inclusion of popular thriller themes like grief, deception and self-discovery. It wouldn't be appropriate for anyone below this age because of it's representation of anxiety and stress through the use of strong threat and mild violence. Able to appeal to all genders because of it's interesting portrayal of both female and male characters, Full House is a film with the potential to draw in a vast audience of different races, ages and genders.

The character's in our film related to an audience of
a young adult one. 

In order to ensure that Full House reached it's target audience, our group researched how differences in humour can change the way a film is perceived, how a genre can be stereotyped towards one group of people more than the other (for example, action films are generally made with the intention of attracting a male audience) and even how the film's setting can appeal to one nationality rather than a variety. As our film was shot in England and has a British cast, it could be possible that some of our dialect might not be as understood in America. We also handed out an initial questionnaire to these age groups to see if the Rough Cut of our film had began to apply these conventions correctly:

The majority of the respondent's we asked where the same age of our intended certificate or above. It mainly came back that our film was percieved as a 15 certificate:

We displayed our Target Audience research through
the use of Prezi.

We used this information as a way to produce our film more carefully. We came to the conclusion that our film would be more appealing to males because of it's thriller elements so intentionally put in three female characters as a way to reflect that our film could also be appreciated by a female audience.We made sure that we asked a majority of Women to prove that we could achieve this:

Overall, I believe that our film mainly attracts a young-adult audience which is beneficial to us because they are one of the main three groups that attend theatres the most. It should be noted that our film isn't just strictly for young-adults and can be attractive to an older audience as well because of it's mature themes. This is also a beneficial aspect for us as it means that the people with the most disposable income (for example, senior citizens) could potentially add to the profit taken by our film if it was released in cinemas.

The inclusion of female characters meant that our originally
male dominated film could be appealing to a wider
demographic.