Evaluation: Question 5 - How did you attract/address your audience?

Overall, I believe that we have reached our target audience of 15+. To confirm this, we handed out a series of self-completion questionnaires to our target audience to see what they thought about our storyline and if there were any parts of the film that they believed could be improved.

The first Questionnaire that we handed out asked that
the participant give information on their personal tastes
as well as their initial thoughts of our film. 

When in the process of creating Full House, we decided that it would be in our best interest to use actors of a similar age to our target audience in order to make them feel like they could relate to the characters. The genre of Mystery-Thriller is popular with most ages, especially those 15 and above, as it provides a sense of escapism (one of the main reasons that theorists Blumler and Katz state in their Uses and Gratifications theory as to why audiences watch films). We decided the correct use of iconography like weapons and a typical setting of a rural or abandoned area would be necessary in establishing the film's storyline and making it recognisable to our audience. Pessimism was integrated into our film as way to make it familiar to our British audience as it is a common stereotype associated with our nationality but also as a plot device to show how solidarity and optimism are sometimes needed in order to survive.

We used the familiar rural setting coupled with a long shot for our Mystery-Thriller
to convey isolation (a common theme in our chosen genre).

We used a Medium Shot to display Twist's mistrust of Tilt and how the gang surrondeds her to as a way of intimidation. 

Strengths: Feedback indicated that most of our potential audience agreed with our fifteen certificate of the film and believed that Teenagers, Young Adults and even Middle-Aged audiences could be interested in Full House. Despite results indicating that this was a film more appealing to a male orientated audience, nearly all of the respondents (both male and female) said that they would watch the full film if it was released, making our decision to include more female characters a successful one.

The majority of respondents agreed that our film was
aimed at fifteen years and above with only a small
percentage considering it suitable to be rated 12A.

Weaknesses: When we asked respondents if there was anything about the film that could be improved  there was a few respondents who claimed that at certain points in the film they found that the audio was quite hard to hear. We found that shooting the film in February and March had meant that our audio could become badly affected as weather was incredibly unpredictable.

In this Medium Shot of Tilt and Kicker conversing some of the audio was muffled and had to be corrected in editing.

However, we managed to solve some of the problems during editing. Despite this, we would still chose to shoot our film in the Summer if we had the chance to make the it again, as it makes planning less difficult and is more likely to secure actors, as they're more likely to enjoy working in the sun rather than the rain. 

We also did an online survey that gave more in-depth results
as to what could be improved about our film.

Overall, our film was successful at attracting and addressing it's audience as the majority of the people we handed our written and online questionnaires out to claimed that they were interested in seeing the full film.

Results.