During pre-production we decided that our target audience
would be teenagers and young adults. We decided this as it has been shown that
the 16-25 year old demographic are some of the most frequent cinema goers.
We also
decided that as we are a part of this demographic we would understand what
appeals to them. During preproduction. We gave the film an age rating of 15 so
that it could also attract an older audience who is drawn in by the elements of
thriller used in the film as it is a popular genre. We included predominantly
female characters as after researching the genre and getting audience feedback
we came to the conclusion that there were not enough mystery-thriller films
that had female leads and that’s what the audience wanted. Our film is targeted
towards British people as we use colloquialisms that people who are not
familiar with their meanings. Because of this it may alienate some of the
potential demographic. Despite this our demographic is still quite large as it
can appeal to both genders, this is because it has a predominantly female cast which
attracts a female audience but the mystery-thriller genre also appeals strongly
to males. Another way we tried to attract our demographic is by adding humour
as more people want to see a film that is funny and will make them laugh
compared to a dark depressing film.
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