Evaluation: What kind of media institution might distribute your media product and why?

Distribution of Media Product

We decided that our Mystery-Thriller would be produced by an Independent film company as opposed to a Mainstream one due to it's unique interpretation of a popular theme (apocalyptic disaster) and it's frequent challenging of gender stereotypes throughout.

The main 'big six' film companies. 

10 Cloverfield Lane (2016) was distributed by Paramount Pictures with a $15 million budget. The second instalment of the Cloverfield franchise, 10 Cloverfield Lane already had an established fan base when it began production and was guaranteed to draw in new audiences through it's interesting plot and promise of impressive special effects. Donnie Darko (2001) however is an example of an Independent film with similar themes but a much smaller budget ($3.8 million). This film was shot in exactly 28 days but managed to develop a strong cult following and gain positive reviews despite this, proving that unique storylines are just as appreciated as big explosions. Donnie Darko was distributed by Newmarket Films, a company that isn't part of the Big Six, which means that Full House won't need a popular conglomerate to support a high production value like 10 Cloverfield Lane. However, it will need the money to market itself in order to reach it's target audience and create awareness of the film.

A scene from Donnie Darko (2001). 

I decided that overall the best distributor for Full House would be Working Title Films as it produces 4-5 films every year including two guaranteed to be 'high risk' which would prove effective for our Mystery-Thriller as it breaches the norms of conforming to stereotypes and approaches the subject of 'the end of the world' from a unique angle, which could be turned away by Hollywood companies like Paramount as it might be seen as 'unusual' and therefore unlikely to sell well with audiences. Working Title Films are able to achieve global marketing due to being a subsidiary of Universal, meaning that if our film is successful in Britain, it could also achieve prominence in America. With Universal handing out $35 million for each film to be made, Full House would receive enough to be produced, marketed and distributed successfully.

Our chosen Distributer.